Telegram sticker pack “Lustig”

Project

An animated pack of 27 stickers built around a brand character in a horned mask.

Goal

Give the audience everyday reactions — “hi”, “yes”, “no”, “money’s coming”, “tired” — so the character lives in chats and builds brand recognition.

How we did it

We worked out the hero’s personality and expressions: even behind the mask he laughs, fumes, sulks and gets surprised. Each reaction got a small scene with props — an SUV, a rug, a laptop, boxing gloves, an armchair with coffee. Every sticker was animated and exported to Telegram’s video sticker format: WEBM at 512×512, transparent background, under three seconds and a seamless loop.